Category: Creativity

Scott Salik of Carpe Canum working on a CTV script with a client.

Creativity, Direct Response, Storytelling

Creating High-Quality CTV Commercials: Insights from Carpe Canum
Behind-the-scenes look at a professional video crew filming a client testimonial interview, highlighting the importance of a skilled team to guide the process.

Creativity, Direct Response, Storytelling

The Power of Testimonial Commercials: Why the Right Interview Matters

Creativity, Direct Response, ROI

Stay Ahead This Holiday Season: Download the tvScientific 2024 Holiday Trends Report

Creativity, Direct Response, Storytelling

Turn Your Existing Content into Effective TV Commercials

A/B Testing, Creativity, Direct Response

Crafting Compelling CTV Campaigns: Insider Tips and Tricks