As the holidays approach, marketers are feeling the pressure to deliver standout campaigns that drive real results. To help navigate the season’s challenges, our partners at tvScientific have produced an incredibly informative 2024 Holiday Trends Report that’s packed with insights for marketers of all sizes.
tvScientific, in collaboration with Rockerbox, surveyed nearly 600 marketers to uncover the key trends that will shape this year’s holiday season. With holiday retail sales expected to hit $1.4 trillion, the competition is fierce, but the opportunities are immense.
Here are some of the highlights from the report:
- High Stakes, High Rewards: 60% of marketers are feeling increased pressure to prove ROI. The report details how to meet this challenge head-on with strategies to stand out amidst tough competition and tight consumer spending.
- Start Early, Win Big: While many marketers are sticking to traditional campaign timelines, some are kicking off earlier to avoid the clutter of political ads in November and to extend the shopping season.
- CTV is a Game-Changer: Connected TV (CTV) is the channel to watch this year, with 41% of marketers increasing their CTV spend. Its ability to combine the reach of TV with precise targeting makes it the top performer for both brand-building and conversions.
- Brand and Performance in Balance: Holiday campaigns require a dual focus on brand awareness and immediate sales. According to the report, 70% of marketers recognize that balancing these goals is key to long-term success.
At Carpe Canum, we’re here to help businesses of all sizes take advantage of the trends revealed in this report. Whether you’re a small local business or a large enterprise, we create custom commercials and ads that connect with your audience and drive results. Let’s make your holiday campaign unforgettable.
Don’t miss out—download the tvScientific 2024 Holiday Trends Report today, and let Carpe Canum help you turn these insights into action.