In the fast-paced world of Connected TV (CTV) advertising, speed and efficiency are paramount. Carpe Canum Media, a creative agency specializing in brand engagement and storytelling, has embraced Suite Studios’ file streaming technology to revolutionize its production workflow.
The Challenge: Managing High-Volume, High-Resolution Content
Carpe Canum’s dispersed team handles a multitude of clients and projects, necessitating the organization and dissemination of large volumes of high-resolution video files, graphics, and other assets to remote editors. Traditional methods, such as shipping drives and using standard cloud solutions, often led to versioning issues and synchronization delays, hindering the team’s ability to meet tight deadlines.
The Solution: Real-Time Collaboration with Suite
By integrating Suite Studios’ cloud-based file streaming system, Carpe Canum enables real-time collaboration among editors worldwide. This centralized system allows instant access to media assets without the need for syncing or downloading, significantly accelerating post-production processes. The workflow is further streamlined through integration with Backblaze B2 storage and Axel AI’s media asset management, facilitating efficient content ingestion, organization, and editing.
Key Benefits Realized
- Lean Team, Global Reach: A compact in-house team effectively collaborates with a flexible network of remote freelancers.
- Immediate Access: Suite’s file streaming eliminates the need for syncing or downloading, providing instant access to assets.
- Enhanced Media Management: Integration with Backblaze B2 and Axel AI streamlines media organization and retrieval.
- Rapid Turnarounds: Faster client reviews and editor handoffs from any location ensure timely delivery.
- Simplified Onboarding: New editors can access necessary footage within minutes, expediting the production process.
- Adaptability: The system replaces traditional solutions like Dropbox and local servers, allowing for swift responses to CTV trends and tight delivery windows.
Empowering Small and Medium-Sized Businesses
Carpe Canum leverages CTV’s capabilities to offer small and medium-sized businesses the opportunity to advertise within specific locales, targeting audiences likely to engage with their brand. By generating various versions of each asset, the agency remains agile, ready to adapt to viral moments, cultural trends, or seasonal demands, ensuring that every advertisement delivers the expected results.
Ready to Move at the Speed of CTV?
Through the adoption of Suite Studios’ file streaming technology, Carpe Canum Media has transformed its CTV advertising workflow, achieving unprecedented speed and efficiency. This integration not only enhances the agency’s ability to meet demanding deadlines but also empowers businesses of all sizes to effectively reach their target audiences through personalized, timely, and impactful advertising campaigns.
For a deeper dive into Carpe Canum’s innovative approach to CTV advertising, read the full article on Suite Studios’ blog: A Lesson in CTV Advertising: How Carpe Canum Media Uses File Streaming to Reach New Audiences at Breakneck Pace.