Many advertisers may not realize the potential of the content they already have at their fingertips. Whether it’s a short clip captured on an iPhone, website videos, a Zoom recording from a recent meeting, or a high-quality photo from a photoshoot, these assets can be transformed into powerful TV commercials. The key is knowing how to unlock that potential.
At Carpe Canum, we’re experts in taking your existing content and turning it into professional, impactful commercials that speak directly to your audience. You don’t need to start from scratch or invest in a costly production to create something memorable. We take the materials you have on hand and craft them into a narrative that captures attention and drives engagement.
Consider, for example, that quick product demo you filmed for Instagram Stories—it’s not just for social media. With the right editing and storytelling, it can be expanded into a dynamic TV spot. Or how about your background video playing on your website home page? Think about those candid moments captured during a team meeting or company event. A simple voice memo with a great testimonial or a behind-the-scenes clip showing your team in action can add authenticity and depth to a commercial.
Even a detailed screenshot from a presentation or a well-designed infographic can serve as a visual anchor in an ad, delivering your message in a way that’s both informative and engaging.
Once the commercial is ready, our use of Connected TV (CTV) ensures that your ad reaches the right viewers. With CTV, we can target your commercials with a level of precision that traditional TV can’t match. This means your message isn’t just broadcast—it’s delivered to those most likely to respond.
Carpe Canum handles everything from concept to final delivery, so you can focus on what you do best. Before you consider creating new content, take a look at what you already have. You might be surprised by how far your existing assets can go with the right team.
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