High Volume Personalization (HVP) turns your data into customized commercial versions—personalizing creative at scale and aiming each message at the right audience with precision.
Do you market to many audiences?
If you target multiple segments and need variations on a single creative theme, HVP builds and manages those versions so you don’t have to run separate productions. Think geo (state/city), demo (age/income/HH), interest (foodies, new homeowners), offer (A/B/C), and legal lines by market—all handled in one pipeline.
What we deliver
We combine high-impact storytelling with systemized efficiency so you reach more of the right people without inflating budgets. Deliverables are campaign-ready for Connected TV, YouTube, and Paid Social, including platform-specific aspect ratios, captions, and slates. You get:
- A version map (who sees what, where, and when)
- A complete asset pack (masters + all versions)
- Traffic sheets with clear file names and tags
- QC reports per batch, so you can launch with confidence
Tailored Personalization options
Carpe Canum’s HVP can be tailored by geography (city, state, region), demographics, and interests. We localize visuals, voiceover, supers, offers, prices, URLs, and disclaimers, so each audience sees a version that feels built for them. Typical variables:
- Geo: city, county, DMA, state
- Offer: percent off, dollar off, free add-ons, seasonal promos
- Proof points: testimonials, logos, “as seen in,” store lists
- Compliance: market-specific legal lines, eligibility, age gates
- Branding: retailer co-op, franchise badges, partner marks
Who benefits
- Brands reaching many markets or segments without rebuilding campaigns
- Agencies needing scalable, high-quality production for multiple clients
- Retailers & platforms launching across states, cities, or categories
- Growth teams running promotions and geo-targeted tests
- Lean teams that want performance-driven personalization without production sprawl
How it works (the HVP pipeline)
- Intake & version map
We translate your brief and data (geo list, offers, legal, audiences) into a clear version matrix and traffic plan. - Modular creative build
Scripts, and design systems are structured for swap-ability: VO lines, on-screen copy, promo codes, end cards, URLs, and price/offer fields. - Automated versioning
Our tooling applies your data to generate the required combinations—:15/:30, multiple ratios (16:9, 1:1, 9:16), and language variants when needed. - Human QC
Every batch passes human review for typos, timing, audio levels, and legal line accuracy; we return a QC log with any notes. - Export & traffic
You receive organized folders, CSV/Google Sheet tracking, and naming that matches platform conventions (e.g., placements, audience codes).
Proof in practice
For a recent client, we produced 70 versions—35× :15s and 35× :30s—within 24 hours, with full QC. The campaign stayed fresh throughout flighting and outperformed expectations by keeping messaging tightly matched to audience and market conditions.
Built for performance workflows
HVP pairs naturally with performance TV and paid social:
- Faster testing: Launch multiple CTAs/offers/geos side-by-side and scale winners quickly.
- Seasonal agility: Swap end cards and offers without re-shooting the core creative.
- Attribution-friendly: Consistent naming, version IDs, and UTM conventions help your platform and MMM/MTAs read signal cleanly.
- Lower lift, more lift: More relevance per impression without multiplying production days.
What we need from you (to move fast)
- Audience & geo lists (states/cities/DMAs)
- Offer grid (copy, legal, eligibility, dates)
- Brand assets (logos, fonts, color values, brand rules)
- Tracking conventions (file-name schema, UTMs, platform tags)
- Mandatories (disclaimers, partner logos, voice/persona guardrails)
Options & add-ons
- Localized VO (by region or language), or synthesized VO for rapid testing
- Dynamic end cards with location/store counts or regional URLs
- Accessibility: burn-in captions, multi-language subtitles, etc.
- Generative AI Focus Group Testing to pre-score creative/variants before scaling media
Compliance & consistency
Multi-state campaigns often hinge on small details. We maintain a compliance ruleset per market (APR ranges, age gates, “void where prohibited,” etc.) and apply it uniformly. Our style system locks typography, spacing, and motion so every version looks and feels on-brand.
Handoff that your team will love
- Platform-ready exports (ProRes, H.264, HEVC as specified)
- Ratio sets for CTV, YouTube, and vertical placements
- Version ledger (CSV) mapping audience → file for clean trafficking
Why now
Audiences are fragmented, and media platforms reward specificity. HVP delivers the relevance signal algorithms look for—without asking you to fund a dozen separate productions.
Ready to make it personal?
Plug Carpe Canum Media’s High Volume Personalization into your next campaign and get the right version in front of the right target audience—on CTV, YouTube, and Paid Social.