We’re launching a new way to de-risk creative and move faster: Generative AI Focus Group Testing for commercials. It lets us test your work at any phase—brief, script, rough cut, or finished spot—and turn feedback into clear go/no-go decisions for performance-based CTV.
What It Is
Instead of waiting weeks for traditional research, we run simulated focus groups built from privacy-safe digital twins of real people—augmented with synthetic personas when needed—to mirror macro and micro audiences. Panels can reflect national demographics across age, gender, and income, or niche segments you specify, across 20+ countries. Results arrive in hours and cost a fraction of legacy testing—10× faster, 10× cheaper.
Why It Works
Independent validation shows strong alignment between simulated focus groups and traditional groups on emotion, likeability, buying interest, and composite success rankings—so you get reliable signal without the time and cost drag.
Where It Fits In Your Pipeline
- Creative Brief. Benchmark your starting concepts against automatically generated alternates and competitor look-alikes; pick the winners before you brief production.
- Script. Get early readouts on likeability, emotional response, and buying interest; receive AI-suggested variations when an alternate outperforms.
- Finished/Rough Cut. Validate performance potential, refine CTAs/offers, and tailor by audience before you scale media.
What We Measure
Every test returns a consistent, easy-to-action set of KPIs:
- Positive Emotion (-10 to 10) and Emotional Intensity (0 to 10) map audience feeling and strength of reaction.
- Likeability (0 to 10) gauges overall appeal versus alternates.
- Buying Interest (-100% to 100%) captures lift in purchase intent relative to competing ideas.
- Success Score (0 to 10) blends the above into a single decision number, with percentiles by category and market.
You’ll also receive qualitative themes (top recurring reasons “why”), plus demographic breakouts that highlight high-responding segments for targeting.
How The Panels Are Built
Digital twins are trained from real survey data, validated against their physical counterparts (sub-90% matches are excluded), then refreshed annually to keep behavior current. Synthetic personas fill gaps for ultra-niche segments when required—always anonymized and privacy-safe.
Focus Group Improved Creative
Results — UTG Reaves
Our client UTG Reaves ran its commercial through Generative AI Focus Group Testing, and a few clear edits emerged. We updated the script to highlight the fund’s longevity, removed an image respondents didn’t relate to, and tightened language to clarify the offering. After implementing these adjustments, the campaign showed a measurable lift in performance—without changing the media plan.
Before
After
Built For Performance-Based CTV
Because we produce for outcomes, this research plugs directly into our High Volume Personalization workflow. We can version by offer, audience, and region, then validate which combinations drive higher Success Scores and Buying Interest before we scale spend—closing the loop between creative, testing, and CTV performance.
What You Get (Fast Turnarounds)
- KPI dashboard with Success Score + percentile benchmarks
- Emotional map, likeability chart, and buying-interest delta
- Top 5 qualitative themes and audience segment highlights
- Winner/alternate recommendations and creative notes
- Optional AI storyboard set for the selected concepts
Ready To Test Smarter?
If you want CTV creative that’s defensible before it hits the air, let’s run your next idea—at the brief, the script, or the rough cut—through Generative AI Focus Group Testing. We’ll turn results into versioned ads that perform.