Put your commercial on the TV of every homeowner in your market.

The homeowner deciding who to sell to has seen a dozen “we buy houses” postcards. Connected TV puts your commercial on their living-room screen, geo-targeted to your buy-box, so you’re the company they recognize first. Your first campaign can be live in 3–4 weeks.

Why motivated-seller leads keep getting more expensive

If you buy houses for a living, you’re fishing in the same three ponds as every other real estate professional — and they’re all getting crowded:

  • Pay-per-click has priced out. “Sell my house fast” is one of the most expensive keyword categories in Google. You’re bidding against national iBuyers and well-funded wholesalers for the same click.
  • Direct mail fatigue. Homeowners get the same stack of yellow postcards every week. Response rates fall as more investors flood the same lists.
  • Cold calling and texting are under pressure. Tightening regulations and list burnout make outbound harder and riskier every year.
  • You look like everyone else. To a homeowner, most “we buy houses” offers feel interchangeable — or worse, feel like a scam. Nothing signals “real, local, trustworthy” the way a television commercial does.

The channels that built the industry still work — but they no longer differentiate you. That’s the gap CTV fills.

Get in front of motivated sellers — before they call anyone else

Reach the right households, not just the right clicks. Targeting is geographic and household-level — down to the counties and ZIP codes you serve, with signals like homeownership, length of residence, and equity indicators.

Build the trust direct mail and PPC can’t. When a homeowner has already seen your commercial on their TV, you’re not a stranger with a postcard — you’re the local company they recognize.

Know exactly what it’s producing. Calls, form fills, and booked appointments are tracked back to the campaign, so you see cost per lead and cost per contract — not just impressions.

Deliver anywhere — no platform lock-in. We produce to broadcast quality and deliver across the major CTV platforms and streaming services. You’re never tied to one vendor’s ad platform.

 

Almost no one marketing to real estate investors leads with this. The field sells more PPC and more lead lists. We add the channel your competitors aren’t using effectively yet — and your owned channels lift alongside it.

Real estate investing is one of the verticals we produce for most.

This isn’t a single case study. Carpe Canum has produced CTV and video commercials for cash-offer and “we buy houses” businesses across the country. We know the offer, the objections, and the creative that makes a homeowner pick up the phone.

Anchor case study — Myrtle Beach Home Buyers

In the first month: call volume up 25%, 265 trackable website visits from the campaign, and 2 deals closed — worth $75,000+.

“I went from skeptic to believer.” — Adam Seguin, Myrtle Beach Home Buyers

Category depth

Myrtle Beach Home Buyers, Blackjack Real Estate, Favor Home Solutions, Kentucky Sell Now, Cash Offer Queens, and Otter Buy Homes — among others.

From script to the right living rooms.

1

Produce. We build the commercial — your brand, your offer, your market — designed to make a motivated seller trust you and call.

2

Localize. Buying in more than one market? We build variants — end cards, phone numbers, offers — without reshooting.

3

Deliver. We place the spots across the major CTV platforms, using household-level, ZIP-targeted delivery to concentrate impressions where your motivated sellers live.

4

Measure. Calls, form fills, and bookings are tracked back to the campaign, so you can see what the spend returned — not just impressions.

packages

Packages — Start Where You Are

You are… Recommended path What you get
An investor or agent testing one market Essential (or Carpe AI) One strong commercial in one market — prove the channel before you scale.
Buying / selling across multiple markets Pro + Managed CTV A hero spot, localized variants per market, and managed delivery built to keep deal flow steady.

FAQ

Does CTV advertising actually work for real estate?

Yes — when it’s targeted and measured. Because CTV reaches homeowners at the household level in your buy-box and every response is tracked, you can tie campaigns to calls, leads, and closed deals. Myrtle Beach Home Buyers saw a 25% lift in call volume and closed two deals worth $75,000+ in their first month.

How is CTV different from Google Ads or direct mail?

PPC and direct mail put you in the same crowded channels as every other investor. CTV puts your brand on the television — building recognition and trust a postcard can’t — while still targeting only the homeowners in the markets you buy in.

How much does a CTV commercial for a real estate cost?

Production is priced for growing professional and established brands, and you can start in a single targeted market if you want to saturate one area or we can expand for more reach. We send a free market analysis with estimated media costs for your area before you commit.

How fast can my commercial be running?

Typically 3–4 weeks from kickoff to live — a fraction of the months traditional TV production takes.

Which streaming platforms will my ad run on?

Your commercial is produced to broadcast quality and delivered across the major CTV platforms and streaming services, so you’re not locked into any single vendor.

Can I target only the counties and ZIP codes I buy in?

Yes. Targeting is geographic and household-level, so your spend stays inside your service area.

See what CTV would do in your market — free.

We’ll show you the reachable audience in your buy-box, the households we’d target, and estimated costs — no obligation. If it’s a fit, your first commercial can be live in 3–4 weeks.