FRANCHISE & MULTI-LOCATION

Your franchisees couldn’t afford TV. Now they can — and you control the message. Connected TV lets us build one brand-approved commercial, localized for every market and delivered to each franchisee’s exact ZIP codes. No DMA waste, no rogue creative. Your first market can be live in 3–4 weeks.

Stop choosing between brand consistency and local performance.

Every franchise and multi-location marketing leader lives with the same tensions:

The control-vs-flexibility war. Franchisees want to run local ads their way; the brand team shuts down off-brand execution. The fight kills speed and breeds resentment.

TV was always out of reach. Traditional broadcast and cable only sold at the DMA level — franchisees couldn’t target their service radius, and HQ couldn’t localize. So national ran an un-localizable spot, or franchisees skipped TV entirely.

You have to prove local ROI to the people who fund the brand. Franchisees write the checks into the ad fund and want to see what it did for their store — national impression counts don’t pay their rent.

Too many vendors. A creative agency, a media partner, and a co-op platform — three contracts, three reports, and the seams show.

One vendor for the creative, the delivery, and a co-op-eligible workflow.

The franchise CTV market is split into camps that don’t overlap: creative shops that don’t do CTV media, CTV platforms that don’t produce creative, and co-op platforms that are software, not creative. We do the part that’s missing.

We produce a national hero spot HQ approves, then build localized variants per market or location — city names, local offers, franchisee phone numbers, disclaimers — at scale, without reshooting.

We deliver via CTV with ZIP-level geo-targeting, so each franchisee gets impressions in their own trade area, and we keep it brand-approved and co-op-fund eligible, so national governs the message and local activates inside it. One vendor, one workflow, one report, instead of stitching three together and watching the seams show.

One national spot. A version for every location.

Our High-Volume Personalization approach builds a modular master commercial, then produces dozens or even hundreds of localized versions — different city names, local offers, franchisee phone numbers, and disclaimers — without reshooting. That’s “TV in a box” for a franchise system: brand-consistent at the top, locally activated at every location, and built to scale across a 50- to 500-unit network.

Proof of scale — SportsGrid

For SportsGrid, we produced a large library of personalized versions across regions, offers, and legal disclaimers — every one brand-aligned, delivered on time and on budget. It’s direct proof of the localization-at-scale capability a franchise system needs (SportsGrid is not itself a franchise — it demonstrates the production capability).

We produce for franchise and multi-location brands.

We have produced CTV and video creative for a national franchise system and for multi-location operators that face the same brand-vs-local challenge:

Roof Maxx — a national franchise system (independently owned dealers), where the brand message has to hold up across every local market.

Multi-location operators — including multi-market home services and dealership/hospitality groups — where one brand runs across many locations.

 

As a franchise or multi-location engagement lands with reported results, this section gets upgraded to a full case study with numbers.

We speak co-op, NBF, and LSM.

Franchise marketing runs on a specific financial structure: the National Brand Fund (NBF) that HQ controls, Local Store Marketing (LSM) minimums each franchisee spends, and co-op programs where the brand matches local spend. Our creative is built to fit that structure — brand-approved and co-op-fund eligible — so the national fund can produce the hero spot, co-op can fund the localized versions, and each franchisee gets impressions in their own trade area, with reporting they can actually use.

From one brand-approved spot to every local market.

1

Produce. We build the national hero commercial to brand standards — approved once at HQ.

2

Localize. We generate per-market variants — city, offer, franchisee phone, disclaimer — at scale, no reshoots.

3

Deliver. We place each version via CTV with ZIP-level targeting, so every franchisee’s impressions land in their own trade area.

4

Measure. Calls, forms, and bookings are tracked back to each market, so both HQ and the franchisee can see what the fund returned — not just national impressions.

Packages — Start Where You Are

You are… Recommended path What you get
A single franchisee or a grand opening Essential (or Carpe AI) One localized spot with saturation in your trade area — fast.
A multi-location operator (no franchisee council) Core / Pro + Managed CTV A hero spot, per-location variants, and managed delivery — the fastest path, no FAC dynamics.
A franchise system (HQ / brand team) Pro + per-market variants + Managed CTV A brand-approved hero, localized versions per market, co-op-eligible, delivered to each franchisee’s ZIPs.

FAQ

Can CTV work for a franchise or multi-location brand?

Yes — and it’s materially underused in franchising. CTV finally lets one brand run localized TV in every market: a national hero spot, localized versions per location, delivered to the ZIP codes each franchisee serves.

How does this solve the brand-consistency vs. local-control problem?

National approves one brand-standard hero spot; we build localized variants inside that template. The brand is protected at the top, and each location is activated locally — in one coordinated channel.

Is the creative co-op fund eligible?

Yes. We produce brand-approved, co-op-eligible creative so the national fund can produce the hero and co-op can fund the localized versions.

Can each franchisee’s ad target only their trade area?

Yes. Delivery is ZIP-level and household-based, so a franchisee’s impressions stay inside the area they actually serve.

How is this different from a co-op platform like Ansira or SproutLoud?

Those are distribution and compliance software — they manage assets and funds but don’t produce the creative or deliver the CTV media. We make the localized commercials and deliver them; we complement a co-op platform rather than replace it.

How many localized versions can you make?

Dozens or even hundreds, from a single modular master — different cities, offers, phone numbers, and disclaimers — without reshooting.

How fast can we launch a market?

Typically 3–4 weeks from kickoff to a live market.

See what localized CTV would do across your markets — free.

Get a sample localized spot and a free market analysis: reachable households per market, how variants would be built, and estimated costs — no obligation. If it’s a fit, your first market can be live in 3–4 weeks.