How It Works: A Broadcast-Quality CTV Commercial in 3–4 Weeks

A Collage of on-set images, and a vibrant color wheel.

Most TV production takes months. We do it in weeks. From the first call to a finished, ready-to-run Connected TV commercial, Carpe Canum delivers in as little as 3–4 weeks — and you won’t have to tell us what to do. We lead you through a seamless, done-for-you process and handle the heavy lifting end to end.

Speed comparison panel

A simple side-by-side that makes the advantage obvious at a glance:

Production path	Typical time to a finished CTV commercial
Traditional advertising agency	~3–4 months
Most video production companies	~6–8 weeks
Carpe Canum	As little as 3–4 weeks

How it works:

The 3–4 week process

Built on Carpe Canum’s real identify → execute → impact process, shown as a week-by-week timeline.

Week 1 — Kickoff & Creative
Discovery call, creative brief, and project scope. Scriptwriting and storyboards drafted and approved.

Week 2 — Production
We shoot or assemble your assets, record voice over, and select music — daily updates throughout.

Week 3 — Edit & Review
First cut delivered. You review and comment directly in our digital review tools; we apply revisions fast.

Week 4 — Delivery
Final master approved, any variations built, and your spot is ready to run — we can place it for you.

Book a call

Done-for-you, start to finish

We lead the brief, scripting, shoot, edit, and delivery.

Review and tag shots you love in our media asset management (MAM) system; comment on cuts in our digital review tools.

Creative Services

We can place your finished commercial through your existing CTV stack or our platform partners — you don’t need a media team.

High Volume Personalization

Why we’re this fast

(without cutting corners)

A systemized process refined since 2008, an experienced in-house team, AI used for speed where it helps and human production for quality where it matters.

Fast because we’re organized — not because we skip steps.

FAQ

How long does it take to produce a CTV commercial?

As little as 3–4 weeks from kickoff for standard packages; fully custom productions may take longer.

Do I have to manage the process?

No. It’s done for you — we lead every step from brief to delivery and keep you updated.

Can you also run or place the ad?

Yes. We can place your finished commercial through your existing CTV platform or our partners.

What do you need from me to start?

A kickoff call and your brand assets. We handle the rest.

Plans & Pricing

Are you ready to work together? Request a quote.

Carpe AI Package

$875

AI with a little human love. Maximize the assets from your website to build new creative.

Learn More

Features

Generative AI Footage

Stock Footage (AI Select)

Script Writing (AI)

Storyboards

Basic Video Shoot

Voice Over (AI)

Music (AI)

Graphics (Templated)

Graphics (Custom)

Revisions (2 Rounds)