DTC & E-COMMERCE

Your Meta creative testing cadence — now on TV. Meta CPMs are at record highs, and creative that works at $5K/day stalls at $50K/day. We produce broadcast-quality commercials at Meta speed, with SKU-level variants, delivered on any CTV platform. Your first campaign can be live in 3–4 weeks.

Why Meta alone stopped scaling

If you own a paid-media P&L, you already feel all four of these:

  • Meta got expensive. CPMs hit record highs in late 2025, and the channel that built every DTC brand is no longer reliable enough to bet the business on.
  • Blended CAC keeps climbing. Acquisition costs are up sharply since 2023, squeezing contribution margin on every order.
  • Attribution is broken. Post-iOS privacy changes stripped signal — a large share of conversions now show as “unknown source,” and most dashboards are quietly wrong.
  • Creative volume is the real ceiling. Brands don’t stall because Meta stops working — they stall because their creative system can’t produce enough fresh, diverse messaging to feed the algorithm. Concepts that work at $5K/day die at $50K/day.

You don’t need to be sold that CTV is real — that’s why MNTN and the whole performance-TV category exist. You need a credible way to make the creative it requires.

CTV is the next channel. Real creative at volume is the part nobody solves.

To test CTV the way you test Meta, you need six to twelve fresh commercial variants a quarter. Platform AI tools generate that volume — but as templates your competitors can replicate in a week. We’ve been a production company since 2008. We produce the real thing, at that cadence.

Real production, not templates. Commercials your competitors can’t clone from a template library.

SKU-level and audience-level variants. Every product gets its own spot; every audience gets its own message — built from a modular master, not reshot each time.

Broadcast quality that protects the brand. The equity you’ve built doesn’t get risked on AI-only output.

AI for speed, human for quality. AI accelerates concepting and variant production; human creative direction and QA keep it broadcast-ready and on-brand.

Deliver on any platform. We produce, then deliver across the major CTV platforms — or into your existing CTV stack. No lock-in.

E-commerce is the category we’ve produced the most work in.

This is our deepest bench. Carpe Canum has produced commercials for dozens of DTC and e-commerce brands across apparel, beauty, supplements, food, pet, footwear, and more.

Anchor case study — Pacas

For Pacas, the alpaca-fiber apparel brand, we produced a library of CTV creative that drove a reported 3.5x return on ad spend — real production, delivered at the cadence a scaling DTC brand needs.

“3.5x return on ad spend.” — Christian Arquilla, Pacas

Category depth — brands we’ve produced for

Pacas, Cuyana, Parade, Taylor Stitch, BURGA, KEEN, KURU, Thrive Market, Sunbasket, MiaDonna, Everyday Dose, We Feed Raw, Raw Generation, and Lovepop — among others.

One master creative. Dozens — or hundreds — of versions.

Our High-Volume Personalization approach builds a modular master commercial, then produces dozens or even hundreds of personalized versions — by SKU, audience, offer, or region — without reshooting. That’s how you feed CTV the way you feed Meta: a steady stream of fresh variants on a testing cadence, instead of one hero spot that fatigues in two weeks. Every version is intentionally crafted, not templated — and it comes in on budget.

Proof of scale — SportsGrid: For SportsGrid, we produced a large library of personalized versions across regions, offers, and legal disclaimers — every one brand-aligned, delivered on time and on budget.

Send outside shoppers to your listing — from the biggest screen in the house.

Amazon rewards external traffic with stronger organic rank and referral bonuses. CTV puts your product in front of motivated shoppers on streaming TV and drives them to your listing or Brand Store. We produce the spot; you get the lift — on and off Amazon. Trusted in the Amazon seller community, including a working relationship with the Amazon Sellers Group (ASGTG).

From master creative to a full testing cadence.

1

Produce. We build a modular master commercial designed for variation from day one.

2

Personalize. We generate SKU-, audience-, offer-, and region-level variants at scale — no reshoots.

3

Deliver. We place the spots across the major CTV platforms, or into your existing CTV stack.

4

Measure. Results are tracked back to the campaign — cost per acquisition and ROAS, not just impressions — and can feed your attribution stack (Shopify, GA4, and similar).

packages

Packages — Start Where You Are

You are… Recommended path What you get
A founder at a $1M–$5M brand testing CTV Essential (or Carpe AI) One strong commercial + a small test — prove the channel before you scale.
A Head of Growth at a $5M–$30M brand Core + multi-variant production A hero spot plus SKU- and audience-level variants to test at Meta cadence.
A CMO at a $30M–$50M brand Pro + Managed creative cadence Broadcast-quality hero plus an ongoing managed stream of fresh variants.

FAQ

Is CTV a performance channel or just brand awareness?

Both — but the whole performance-TV category exists because CTV now works as a measurable, direct-response channel. Every response is tracked back to the campaign, so you can judge it on CAC and ROAS, not just reach.

How is this different from the free AI creative in Vibe or MNTN?

Those tools generate templated spots from images and stock — fine for a first test, but your competitors can reproduce the same look in a week. We produce real, brand-specific commercials at the volume your testing needs, using AI for speed and human production for quality.

How much does a CTV commercial cost, and what are CTV CPMs?

Production is priced for scaling brands, not national advertisers, with no setup fee. CTV CPMs are competitive with what you’re already paying on Meta — and it’s the biggest screen in the house. We’ll send a free market analysis with numbers for your brand.

How many creative variants can you produce?

Dozens or even hundreds, from a single modular master — by SKU, audience, offer, or region — so you can feed CTV on a real testing cadence without reshooting.

Which platforms do you deliver on?

Any of the major CTV platforms, or your existing CTV stack. You’re never locked into a single vendor.

Does CTV work for Amazon sellers?

Yes. Amazon rewards external traffic with better organic rank and referral bonuses, and CTV drives motivated shoppers straight to your listing or Brand Store.

How fast can we launch?

Typically 3–4 weeks from kickoff to live.

See what CTV would do for your ROAS — free.

Get a sample spot and a free market analysis: your reachable audience, the variants we’d build, and estimated CPMs — no obligation. If it’s a fit, your first campaign can be live in 3–4 weeks.